Propy - Head of User Experience

April 2018 - April 2019 | Palo Alto, CA

Head of User Experience at Propy which is a real estate start-up focused on blockchain technology and international property transactions using cryptocurrencies. l managed and led a team of remote designers and also contributed as a hands-on design lead helping redesign the entire end to end Propy experience.

I worked closely with the founding team, CTO, product leads, and the dev teams to help set the vision define the product roadmap, and execute on design deliverables. I also worked extensively on building a design system, pattern library, and a style guide for all of Propy’s products and services. Also led the branding strategy and user persona research by working closely with the marketing team and content writers.

Intuit - Principal Design Strategist

November 2016 - April 2018 | Mountain View, CA

Led cross-functional design teams and also worked as an individual contributor supporting the QuickBooks ecosystem of products across all  platforms. Worked on projects involving b2c, b2b, and enterprise level solutions for many levels of small businesses.

Spent time on the central design teams learning and understanding how to design for scale across an organization, product, and platform. Executed on ecosystem-level design systems while defining best practices, principles, process, and design tools for all Intuit designers.

Notable Projects:
QBO Dashboard – Led the UX/UI and a cross-functional team for reimagining the QBO dashboard which is the home destination for millions of QBO users every day. Involved great levels of research around insights, onboarding, usability studies, and executing on scalable designs across all platforms.

Product-Based Businesses – Led a team and the UX/UI for QuickBooks inventory management system which involved a deep level understanding of how accounting, invoicing, tracking, and fulfillment impact product-based businesses.

Reinvently - Head of User Experience

March 2016 - Present | Palo Alto, CA

Managing the user experience design team at Reinvently, a mobile design and development agency based out of Palo Alto. I’m also the lead UX/UI Product Designer who contributes by being the main point of contact with clients to better understand their business objectives, target users, and product opportunities.

Gyft - Head of User Experience

September 2014 - Present | Mountain View, CA

Worked as the Head of UX at Gyft, a mobile e-gift card platform acquired by First Data in 2014. The Gyft card platform spans across B2C, B2B, and SMB with multiple offerings across each sector. I currently lead and manage a team of UX/UI designers, and work closely with the executive team to align and coordinate business objectives with user experience strategies. Also led as the lead hands-on product designer for iOS, Android, and the R&D teams at Gyft.

My role also consists of working closely with Product, Head of Engineering, and the VP of Marketing to evolve and constantly improve our Agile process to help foster innovation, and coordinate a seamless pipeline of projects across multiple product, platforms, and channels. Part of my work also involves building and nurturing a strong design culture to help our products evolve with a user-centered design perspective in mind.

LinkedIn - Senior Lead Designer

January 2014 - September 2014 | Mountain View, CA

Worked as the Senior Design Lead on LinkedIn’s Subscription & Payment teams. The role consisted of leading and managing a team of designers to improve and optimize the user experience for LinkedIn Premium members on both desktop and mobile platforms.

Led the redesign for the payment flows across all of LinkedIn products and services with a revenue of over a billion dollars per year.Worked closely with researchers and customer support teams to identify weaknesses across the funnel, and collaborated with product managers to improve metrics and exceed business needs.

Intuit - Principal Visual Designer

October 2012 - December 2013 | Mountain View, CA

Worked as the lead Principal Visual Designer for GoPayment in the Payments Division at Intuit. The role consisted of learning from user research and strategizing payment solutions across an ecosystem of platforms with a cross functional team.

Contributed by iterating on wireframes and creating the end-to-end visual design specs for GoPayment on iOS and Android. Collaborated with other design leads and helped establish several cross-platform visual design patterns and animation libraries. Also closely managed and mentored 3 direct reports as part of a separate R&D team.

Intuit - Staff Visual Designer

September 2010 - October 2012 | Mountain View, CA

Worked as the lead Staff Visual Designer in the Design Innovation Group at Intuit. DIG is the central user experience team which executes high profile projects, for a wide array of company focused initiatives which impact all of Intuit.

The majority of the work consisted of designing unique and delightful mobile user experiences which engage users and effectively delivers business results. Collaborated with cross-functional teams and led the design effort for QuickBooks Desktop, and re-imagined a 20-year-old product for both touch and mobile.

Wiredrive - Senior Art Director

February 2009 - April 2010 | Marina del Rey, CA

Worked as a Senior Art Director at Wiredrive in Los Angeles. Wiredrive is an online media sharing site for uploading, managing, and presenting digital files. The company mainly caters to video production houses, special effects studios, and interactive ad agencies.

The position consisted of leading the marketing team, designing the UI for mobile and web applications, and creating collateral used for promotions, tradeshows, and the company website. The role also comprised of designing custom branded user interfaces for numerous Wiredrive clients.

LJG, Inc. - Art Director

June 2007 - January 2009 | San Diego, CA

Worked as an Art Director at LJG Partners in San Diego. The full service ad agency serves the greater southern California region, specializing in web design and development for the real estate and service industries.

The role consisted of leading the direction for creating visual experiences through interactive web and new media projects from concept to completion. A key component of the position includes reviewing the initial creative briefs and developing ideas with support from the creative director and upper management team.

Chumby Industries - Senior UI Designer

January 2007 - June 2007 | San Diego, CA

As Senior UI Designer the position consisted of creating the UI for over 20 Flash based widgets and apps for the original Chumby. The Chumby was a touch screen device which allowed users to connect to their Wifi network and download Flash apps and widgets.

Nik Software - Senior Lead Designer

December 2004 - December 2006 | San Diego, CA

Worked as the Senior Designer at Nik Software, Inc. developers of award-winning plug-ins for Adobe Photoshop. Responsibilities included managing multiple projects, coordinating a team of designers, and leading the art direction for both the UI and the corporate branding strategy.

Designed marketing materials and web content for Nikon Capture NX, U Point Technology, and the entire Nik Software product line. Coordinated with a team and developed the graphical user interface for the next generation of Nik Software products. Led numerous projects from start to finish in all phases of user interface, packaging, print, web, video, and trade show media.

Parsons School of Design - BFA Design & Technology

June 2000 - June 2004 | New York, NY

Graduated with a BFA in Design & Technology from Parsons School of Design in New York City. The program was based on an inter-disciplinary study of time based media, motion, game, interaction, and web design.

Parsons School of Design - AAS Communication Design

June 2000 - June 2002 | New York, NY

Minored in the Communication Design program which concentrated on art history, design. Studied and explored drawing, painting, typography, information architecture, and color theory.

Patent - Display Device with an Animated User Interface

Design Patent #1710023 | Intuit 2016

Guided Setup Illustration: The setup guide uses dotted line illustrations and an animated UI to progressively build as the user completes each step in the process.

Best New App in iTunes App Store

Apple | 2015 Best New Apps

The Gyft iOS mobile app was featured under Best New App on the App Store homepage for the summer months of 2015.

American Heart Association

American Heart Association | 2013 Fundraising Record

Worked on an interdisciplinary team to produce a web app that helped AHA break a one-night fundraising record by over 20% from the previous record. The concept was based on merging a social experience and emotional design to persuade donors to help exceed the fundraising goals.

Apple Rewind App Awards

Apple | 2011 Rewind

GoPayment for the iPad was launched in the iTunes App Store and maintained a 4.5 star rating from its initial launch. Apple awarded Intuit GoPayment as one of the Top 5 Business iPad Apps for 2011.

Google IO Conference

Google | 2011 Keynote Featured App

Intuit GoPayment for Android was chosen by Google as one of its showcase apps during the Google IO conference in 2011. It was also one of the first apps ever released for the Android tablet.

Featured on Behance

Behance | 2010 Animation

An animation completed for a client was featured on Motion Served which is a curated extension of the Behance Network for Motion Design.