The experience begins by allowing the user to choose their favorite football team. Once a team is chosen, the user interface colors change to match the official primary and secondary team colors. In other words, the app has 32 UI's for each NFL team. In this case, the Cleveland Browns have been selected thus the brown and orange color scheme becomes the primary colors.

The user profile allows die-hard football fans to create a social presence and show their team allegiance and connect with other fans in the football community.

A football-specific social feed is where users will be able to comment and discuss football with their friends and other football fans from all over the world. It's a place where users can comment live during a game or chat and talk trash afterwards.

A mobile optimized scoreboard will allow users to get a glimpse of every game as it's happening live. Fans will be able to view scores, remaining time, possession, and other game situations from a single view.

Football fans nowadays are very sophisticated in how they analyze and study players due to the popularity of fantasy football. Football XO uses rich statistical data for team and player stats to provide better fantasy football insight.

As part of the gaming mechanics, Football XO will allow users to earn football player cards to add to their personal collection. These cards can be utilized as a way to reward engagement and provide delight in strategic parts of the experience.

The dashboard concept uses a full-screen navigation model to allow users a bird's eye view to their account and a quick way to navigate to different sections of the app.

Football XO provides a unique component which provides live game data combined with a chat module to allow users to follow the game and comment, as the plays happen in real time.