QuickBooks Re-imagined

In 2011 I worked with another user experience designer and user researcher on re-imagining QuickBooks for the iPad. The biggest challenge was taking a legacy 30 year old desktop product with hundreds of features  and  re-imagining the experience for mobile and touch.

On the Go

Focus in on lean-in task completion for on the go businesses.

Workflow Flexibility

Support various work styles from methodical to multi-tasking.

Just Do It

Optimize for "just do it for me" to remove friction from common tasks.

Awesome First Use

First use is critical to engage and delight our users.

Sketch & Wireframes


Creating a word cloud based on the key terms of the mission statement will help in understanding the brand
better and it can assist in defining design principles later in the process.

Moodboard Explorations


Although 7-40 is a broad range it does help define the core audience. Users in this age range most likely are accustomed to mobile devices, and may have a higher capacity to handle complex streams of data. The users may also have a higher degree of social media awareness and activity.

Modern

Clean, Focused, Futuristic, Simple, Sleek

Eco-Friendly

Smart, Efficient, Thoughtful, Green, Natural

Traditional

Professional, Rich, Precise, Aspirational, Relaxing

Business Casual

Welcoming, Friendly, Approachable, Colorful, Fun

UI Visual Language


Although 7-40 is a broad range it does help define the core audience. Users in this age range most likely are accustomed to mobile devices, and may have a higher capacity to handle complex streams of data. The users may also have a higher degree of social media awareness and activity.

Visual Design


Design Evolution


Although 7-40 is a broad range it does help define the core audience. Users in this age range most likely are accustomed to mobile devices, and may have a higher capacity to handle complex streams of data. The users may also have a higher degree of social media awareness and activity.

Modern

Clean, Focused, Futuristic, Simple, Sleek

Modern

Clean, Focused, Futuristic, Simple, Sleek

Intuit QuickBooks | iPad

The project lasted for about a year and the team consisted of 2 designers, 1 researcher, 1 PM, and 20 engineers.

ClientInuitServicesUX/UITeam2 Designers 1 ResearcherPlatformiOSYear2011ToolsPhotoshop, IllustratorLinksitunes.apple.com